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This is the first Nike Merlin graphic produced solely for the Premier League.
The goal was to design a ball that specifically illustrated the traits of Premier League gameplay. One that felt hyper-technical and precise in nature, but also took inspiration from the vibrant fan culture that lives and breathes Premier League football.
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“THE BALL MEANS MORE” - NIKE CAMPAIGN
“As part of Nike’s campaign to launch the new Premier League Merlin ball, we collaborated with five teams who represent the different pillars of London’s grassroots football culture. To embody the spirit that The Ball Means More, we explored the real power of women’s football across the city via the incredible initiatives that will inspire the next generation of ballers. With a commitment to transforming lives, the ones changing the game might just be the ones who change the world.” - GAFFER MAGAZINE
VICTORIA PARK VIXENS: GAFFER MAGAZINE ARTICLE
WHIPPETS FC: GAFFER MAGAZINE ARTICLE
“The ball represents a more urban and grassroots style of football with its gravel style print. Which I guess makes it anyone’s football, you can kick it against your back garden wall, use it during a Vixens training match or put it in the centre of the pitch at the Premier League. It always has a home.”
