NIKE (M) Backpack

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Say hello to the Nike (M) Backpack. A new kind of diaper bag that’s designed to NOT look like a diaper bag.

Don’t have a baby? Don’t worry. This bag is still for you. It's multi-purpose features make it a great work bag, travel bag, or school bag; so it continues to be useful when your child grows out of diapers.

It doesn’t matter how you use the Nike (M) Backpack. Just keep using it. ♻️

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Design Objectives:

1) Design a silhouette that doesn't scream "I'm a diaper bag!"

2) Create a genderless aesthetic that is inviting to all parents.

3) In addition to the necessary parent pack features, add multi-purpose features that makes the bag useful after the "diaper phase", thus saving it from being thrown into a landfill after only a few years of use.

Features:

Genderless aesthetic. 3 different ways to carry. Heavily cushioned shoulder straps & back panel. Padded 16” laptop sleeve. Wide main opening. Stands upright on its own. 12 organization pockets. Small detachable pouch for pacifiers or AirPods. Thermal-insulated cube for snacks/drinks. Full-access zipper to the bottom of the bag. Easy-to-clean materials. 2 expandable water bottle pockets.